What do you need to reach your goals? Administrative support? Community awareness? Participation? Money? Of course you do. Your situation is common and there is an uncommon solution. When programs need money, too often they turn to selling cookies, coupon books or candles; none of which create a sustainable source of revenue or fans. Build…
While presenting last weekend in New York, I had the opportunity to connect with Rob Koll, the head wrestling coach at #1 ranked Cornell University this past weekend. I am relatively well acquainted with his program through various people and avenues and have long heard how he runs his program as if he were the…
You have a vision and a mission. Now all you have to do is communicate it regularly and consistently to your supporters. Get them to buy into it and you will have money to fulfill your dreams. You can communicate through Twitter, Facebook, your website, e-mail marketing and through the media with a PR campaign….
If Sportscenter were just a listing of dates, times and locations of games, meetings, and events, it wouldn’t be very exciting or interesting. Teams would suffer because fans would be less educated, informed and engaged. Ticket sales would drop. Sponsors would leave. Licensing deals would lose value. Instead, Sportscenter (and all of the other sources…
If your answer is “not important” then stop wasting your time reading this and do something more important, like picking your nose. If your answer is “very important” then my next question is “how often do you touch them?” How often are you feeding them what they want? They are your pack. Your herd. Your…