I discovered a new term (and an interesting person in the process) the other day. Un-marketing. I’m not sure if Scott Stratten coined it or not but the term sums up what you need to do. If you want to drive ticket sales, get more members, maximize fundraising or increase attendance then you have to stop marketing and start engaging. That is possible now more than ever with the new communication channels available today. Be interesting. Write something I want to read. Make my life easier. Do something cool. Exist where I already am. And… talk to me. Then I might buy, sign-up, donate or show up.