Episode #356

What is a “Vivid Vision” and How to Create Yours with Author, Entrepreneur, and Coach Cameron Herold

Key Takeaways

Create a three-year Vivid Vision offsite and offline using mind mapping, then iterate and have a pro copywriter polish it so it magnetically attracts the right people and repels the wrong ones.

Pair vision with execution by rereading it regularly (e.g., quarterly and in meetings) and protect significant focus time for strategic thinking to keep teams aligned and moving.

Avoid common pitfalls: don’t push 10–20 years out, don’t overload it with metrics, don’t skip a copywriter, and don’t keep updating it—lock it for three years; apply the same practice to your personal life and learn fast via coaching/masterminds and R&D (rip off and duplicate).

Top Quotes

Momentum creates momentum.

You can't sit in your office or at a place that you normally do your day-to-day work and come up with vision.

Vision without execution is hallucination.

Episode Summary

“Vivid Vision” is a must-read. And this interview with its bestselling author, Cameron Herold, is a must-listen. Cameron joins me in this episode to guide us into the life-changing practice of building your dream life through creating your Vivid Vision.

Cameron Herold is the mastermind behind hundreds of companies’ exponential growth. His current clients include a ‘Big 4’ wireless carrier and a monarchy.

He was an entrepreneur from day one. At age 21, he had 14 employees. By 35, he’d help build his first TWO $100 MILLION companies.

Not only does Cameron know how to grow businesses, but his delivery from the stage is second to none. The current publisher of Forbes magazine, Rich Karlgaard, said, “Cameron Herold is the best speaker I’ve ever heard… he hits grand slams.”

He is also the author of the global bestselling business book “Double Double,” as well as “Meetings Suck,” “The Miracle Morning for Entrepreneurs,” and “Free PR.”

In this episode, we’ll give the spotlight to another Cameron Herold-bestselling book, “Vivid Vision.” What is a vivid vision and how does it compare with the traditional goal setting and BHAG (Big Hairy Audacious Goals)? And how can you leverage this so you can transform your visions— for your business and/or personal life— into a well-deserved reality? Tune in now!

Guest Bio & Links

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