Episode #415
Adopt the 'I'm Not You' mindset: define your own path and build a competitor’s lifestyle grounded in purpose, strategy, discipline, and deliberate exposure to pressure.
Build confidence by stacking controllable wins—structure each day as a series of action-based 'games,' track them, and let momentum fuel performance under pressure.
Problem-solve consistently: identify issues, find root causes, adjust the plan, and execute relentlessly—consistent control of what you can control beats raw talent.
They win where it's easy to win.
Athletes, you gotta have a plan.
It's about that work.
Sometimes I jump on a podcast recording and feel like I’ve connected with a long-lost friend. A kindred soul. Niyi Sobo is one of those people.
He gets the mindset work that’s required to succeed in sports and life. He’s an avid reader. And he’s genuinely passionate about his work. You can’t help but to become absorbed into what he’s saying. You know it’s coming from his soul and is based in both real-life application and years of learning.
Niyi is a former NFL running back and Portland State alum who helps high-performance athletes build supreme confidence and dominate the field under pressure. He built the “I’m Not You” philosophy system to answer the question of how people could build the habits, mindset, and systems athletes need to consistently lead to success, no matter what the odds are.
“I’m Not You” is comprised of the methods he has created over several years, through thousands of athletes and executives he’s coached, hundreds and hundreds of podcast episodes recorded, and his own years of experience in the field.
Niyi joins me in this episode of the Success Through Failure podcast to share the thinking behind “I’m Not You”, his own challenging life journey, and how he built his career from humble roots into the multi-channel creative that he is today. Don’t miss it!
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