[00:00] Steve Sims: So forget the Neiman Marcus to get the halides, to get those brands, because maybe let’s be blunt. You’re trying to capture damn attention with a fancy brand name, send them cuticle and bowls and see what happens that light.

[00:17] Welcome to another episode of success through failure. This is your host, Jim Harshaw, Jr. And today I bring you Steve. You listen to podcasts, read books, follow the experts on social media, and you find yourself getting mediocre results in your business, in your health and your relationships. And you know, you’re not living up to your full potential. You’ve not broken through the limiting beliefs that are holding you back.

[00:41] And if you continue on this path, there are consequences. If nothing changes. Imagine looking back in 20 years with regret and thinking, what if, like, what if I could have found a way to unlock my true potential? Like how would that. The different, well, you can unlock your true potential. I’m hosting our second annual retreat May 13th through 15th, titled moving to mastery.

[01:05] We’re going to take all the book knowledge that you’ve learned and all of the life experiences that you’ve lived in, turn it into results. It’s going to be an intense weekend of deep learning and powerful immersive experiences. That don’t stop when you leave, but actually include an additional 30 days of growth.

[01:23] Following the retreat. We’ve reserved a private lodge and events center, all to ourselves located on 330 acres, just outside of Gettysburg, Pennsylvania. It’s an hour and a half drive from two major airports, Dallas and BWI. So it’s easy access for. Anywhere in the United States or Canada space is limited.

[01:43] So if you’re interested in self-mastery and finally getting the results, you know, you’re capable of reach out to me as soon as possible to apply. Just go to JimHarshawJr.com/RETREAT. It’s time for you to move to mass. So Steve has been on the podcast before most recently in episode 274. He’s the guy.

[02:08] If you’ve listened to the podcast for a long time, he is the guy he’s like a concierge for billionaires. I mean, he’s interacted with Elton. John had Elton John like sing with one of his clients. He’s done work with Elon Musk and toured the space X factory with clients. I mean, he’s done all these ridiculous, like just over the top kinds of things.

[02:29] And really we couldn’t fit everything in, in the last episode. And I always knew that I wanted to have Steve back on because I love the way he thinks. I know there’s more to what he said in that episode. And I’ll be honest, like selfishly, I love interacting with people like him because he thinks so big and so differently.

[02:45] He doesn’t have any fancy degrees from any universities. You never went to college. He was a high school dropout and. This guy is absolutely crushing it. And he really embraces the mindset of success through failure. I mean, he’s just a guy who believes in failure. He believes in just trying things and throwing things at the wall and doing hard things.

[03:04] And you know, a lot of them just aren’t going to work out, but that’s why he’s successful. This guy is phenomenal. Trust me, you don’t want to miss this episode. All of this is 1000% relevant and he brings us all back. It really hits home. Any human being on the planet can and should use the level of thinking and the type of thinking that Steve uses.

[03:27] Check this out. Interview. Number two with Steve Sims. What are you working on right now? The last time we talked, you were talking about Elon Musk and Andrea Bocelli and all these crazy things that you do. So what’s shaking in your water right now, man. What kind of big things?

[03:42] Steve Sims: So the world of travel was kind of like eased up a little bit.

[03:45] So I don’t get to travel as much as I, I want to, you know, we did a couple of Italian and British trips over the last couple of years, but it has really slid up. So I’ve been working a lot more internally working on my second book, go for stupid. That’d be released probably later on this year. And maybe even early into next.

[04:02] I was really young at the moment in my head and on paper. Launched an NFT about God that three weeks ago that did really well. We’ll launch sims.media, where we’re focusing on other people’s brand new marketing and messaging, and really just trying to see how I can sharpen myself. So I’m constantly looking in the mirror and going, okay, I do that pretty good.

[04:25] How can I make you brilliant? And of course you never achieve brilliant. You never achieved perfection, but you always want to get that one degree.

[04:33] You have a different way of thinking. And I want to ask you, like, how do you get there? How do you break out of the mold of the day to day and think like that?

[04:40] So let’s start with relationships just the way you look at relationships. Steve, I saw a recent post that you made on Instagram. It said F Bitcoin, the best currency is relationships. I mean, it sounds nice, right? It sounds like maybe something that someone who’s trying to sell a book might say, but do you really believe

[05:00] Steve Sims: that.

[05:00] 100%. How many people have got a phone call from their bank going, Hey, how are you? Just wanted to check in on your Jew in this time? Nobody we’ve actually gone quite the opposite. Over the past few years, we’ve established relationships with things like Siri, Alexa, Instacart, Amazon, transactional servers.

[05:22] Relationships are where people care, where people gain into the eyeballs of each other, and people want to know how they can help, how they can support, how can they be there for each other and in a world where loyalty is bought by discount codes, you really need to focus on a relationship to remove all of that.

[05:41] I don’t have to have a loyalty program in order to go and have a drink with my best mate and my. You know, so we need to be focusing on what true relationship is and is not an association.

[05:54] So how do you do that? How do you maintain so many relationships? How do you build the relationship? I mean, you have a huge deep relative.

[06:01] You know, I mean, personally in my life, I’ve lived in multiple different sort of universes in my life, in the world of wrestling, deep into that world in the world of the university of Virginia and the alumni base, there is massive. And, and I was deep in that world. And now I’m in the internet marketing and podcasts world and got such a breadth of connections.

[06:21] Like how do you manage that? Right. And I know that. You do unique and different things. You talk about the simplicity of like pick a phone, hold it up in front of you, shoot a video of yourself saying, Hey, how you doing Joe? And sending it to that person, like just doing something different. Like that seems like such a small thing.

[06:38] If you’re trying to manage like, you know, a thousand people that you know, and obviously you can’t manage that number of relationships, but how do you manage and build and maintain meaningful relationships with a lot of.

[06:51] Steve Sims: Why can’t you manage a relationship when you’ve got a thousand, you know, straightaway, you’ve given yourself a get out straight away.

[06:57] You’ve given yourself, oh, you can’t manage a thousand people. You know, I’ve got plus that in my Rolodex. And you gave a simple thing though. It’s just a stupid thing, but I will add in January and I did it. I picked up my camera, my phone now bearing in mind your phone today. Has a better resolution camera.

[07:19] The light Hollywood did 10 years ago and it’s in the Palm of your hand and you shoot a little video going, Hey, I know you’re going to have a birthday this year. If you’re lucky, I just wanted to be the first person to wish you happy birthday. Happy birthday. And just literally just text it to all of the people in your phone book.

[07:40] Now, this is going to take you a while. And for any of you, you want a little tip here for any of you that have kids. This is where child labor comes in. Beautiful. You just give them the phone and they just scroll, attach, scroll, attach, scroll, attach. Scroll is monotonous. But over like a three-day period, you’ve just tasted 500 people with exactly the same video.

[08:04] Now, when was the last time you walked into a ball and you went, Hey, Jimmy, Dan, Steve Sims is good. Jay’s good to meet you again. You don’t do that. Friends. Don’t introduce themselves. So you can use that exact same video for everyone. And by doing it in January or wishing the Merry Christmas, this is another stupid thing I do.

[08:24] I sent out Christmas cards. In summer. And for two reasons, one Christmas cards are really, really cheap in summer. And when you send it out, you go, Hey, I don’t want to get caught up in all the, you know, influx of cards. You’re going to get a Christmas. So I wanted to be the first one to send you a Christmas card, Merry Christmas, and you send it in September.

[08:47] Now that kind of stupid stuff. This. That’s easy. Even the video and the tanks by doing over wifi is free. It establishes your difference. Okay. It doesn’t actually take that long, but one of the things you said that before, how do you maintain the relationships? The first thing you need to do is look at it.

[09:07] Okay. Is that relationship worth maintaining. I’ve had transactional relationships with people then I never got close to. So they get parked in the association. If something pops up, I can meet paddling out joke. Hey John, it was very good to children. I was very pleased. We did this. I’d like to do this and it’s a different form of relation.

[09:30] But the ones that you a little bit closer to the ones, you felt a little bit of a spark with something most special, they go into a different folder and it’s just like growing a Bush. It’s just like growing a tree in the early stages of you growing a Bush, a tree, a vegetable, it’s a tiny, vulnerable little seed.

[09:51] You’ve got to water it. You’ve got to nurture it. You’ve got to protect it. You’ve got to put a lot of effort into it. And if you’re lucky, The fruit of your hard labor, it will grow and it will grow stronger and it will grow bigger and it will grow bigger to the point in time where it’s so strong and stable, you don’t need to pay attention to it very often.

[10:10] It’s like the best friend you had at school that you haven’t spoken to for five years, you bump into the street. Yeah. I’m going out. And you’re like, I haven’t see that. I love him, man. You know, you don’t need to put a lot of energy into it when the trees. It’s the early stage. You’ve got to put a lot of effort and energy into it.

[10:29] I love when you give these little tactics and you did that in the last interview as well for the listener, you may want to go back and check that one out episode 174. But, you know, so that you gave us a couple of ideas. I love my juices. Get flown. When I hear these ideas, I want to hear like, do you have any more, like top of your mind, like crazy things you’ve done.

[10:48] So he gave us the video in front of you. That’s a simple thing. Anybody can do. You know, you said it’s free the Christmas cards in the middle of the summer. I love that idea. So simple and so impactful. Any other stupid ones off the top of

[11:02] Steve Sims: your head? If you’ve got a relationship where, and let’s be blunt, if you’ve got a relationship where you’re making.

[11:08] Okay, and you want to keep that relationship going and you want to be front of mind, magazine subscriptions. You see magazines are having a tough time at the moment. They really, really are having a tough time. So if your mate or your client is into gardening is into travel is into cooking is into a question.

[11:27] Whatever. I mean, too, you can be damn sure there’s a magazine out there. Now magazines used to produce monthlys pretty much order them now produce quarterly. So you sign up for a quarterly subscription for a certain magazine and you reach and you go, Hey, Jim, I know you love cooking. We spoke about that and I lost conversations, a little gift.

[11:46] I just subscribed you to Italian cooking and you’re going to receive this magazine courtesy of me enjoy. And then every quarter. Without you doing anything, they get a Italian, quarterly cooking magazine. The amount of times I get an email, I get texts. I get a phone call, I get an email, I get something.

[12:09] And I look at my diary, you know, Yep. Magazines have just landed and it just instigates them to reach back out to me because I’ve shown them. This is something that cares. And again, it’s in that trigger, they get that magazine and, oh, it’s how are they thinking? Great. I’ve got this Italian magazine or they like, oh, this is Sims magazine.

[12:28] This is the magazine I got because of my. I don’t work with poor people because poor people don’t pay. So these people are spending hundreds of thousands of dollars with me, you know, in some cases per month. And I’ve just sent them a $30 yearly subscription to shed. You know, just something with Dicky, the funnier, the better, you know, or another thing that I do is when I go to an event and I know a certain speakers going to be there and I like the speaker.

[13:02] I like the book. I’ll also contact them ahead of time. Or if I don’t have the chance at the event and go, Hey, I’ve got a pretty good database. And there’s some really wonderful people in there. Send me a hundred of your book. Signed just autographed. Okay. Send them to me. I will distribute them and I buy the books, offer them on a lot of cases.

[13:23] And again, this is where your relationships come in. I get given these books and then I send them to my clients. Hey, I was at an event last week and so-and-so came on and spoke on stage. And I really liked what he had to say. I bought his book. I got an autographed and it’s in the post for you. Now. Enjoy the book.

[13:41] Let me know. You know, and just send out, shows that you’re constantly thinking, but more importantly, you’re doing different things. You’re going above and beyond what a normal business relationship is because you’re thinking of the.

[13:54] It’s easy to get stuck in your normal day-to-day thinking, right? This is outside of the box, thinking this is different type of thinking.

[14:04] I’ve talked to Jay Abraham and other folks on this podcast who are what I consider exponential thinkers or outside of the box thinkers. How do you recommend somebody does that? And I’m asking for a friend, you know, like getting aside, like I get stuck in my sort of. Linear thinking. Right. And I have tactics that I do to put myself into exponential thinking mode.

[14:28] And one of them is I, you know, when I talked to my coach, I get outside of my normal thinking. When I do journaling, I do journaling on 10 X type of questions. And those are the things that break me out of my traditional thinking. And every time I do those things. I come up with new ideas and I get refreshing exciting.

[14:47] Like what do you recommend? Any things that you recommend for people to do to get out of their email inbox, stop scrolling on social media and do this to break the mold of your

[15:02] Steve Sims: linear thinking. Yeah. The two things that you want to adopt heavily in your life is, and you need them equally fair and cure.

[15:12] Okay. I remember a friend of mine, Joe Polish once said to me, the definition of how is to meet the man or woman you could have been. So fear says to me, Hey, do I want to be the same person today in three months? Do I want to be the same person today in one week in six months in one year? And the answer is a definite note because there’s no growth in that when you’re not growing your stance, still you become stagnant, then can you die?

[15:41] So you should be terrified of being in the same place today that you’re going to be in next year. Now, in order for you to make sure that doesn’t happen, you’ve got to be curious. What is everyone doing? Wow, that doing great email sequences. Brilliant. I’m going to avoid that. You know, you don’t stand out in a simple.

[16:03] You know, so if everyone else she’s sending books, if everyone’s suddenly stopped, sending magazines, stopped doing it. When everyone turns white turn left, okay. Now you’re going to do a load of things that are going to be stupid. You’re going to try a load of stuff that just does not work. And when it doesn’t work, what do you become?

[16:26] You become educated. You just became educated on what didn’t work then that’s not to say won’t work in the future. Jay Abraham. He spent his entire career and I love J’s and neighbor. Jay spent his entire career, not on digital, not on online marketing on person to person, relationships, scalability, selling communication.

[16:50] He couldn’t be more relevant today than back then. Because in a world today way one’s going well, I’ve got to make sure my Facebook adverts, correct bullshit. You’re going to focus on, what’s going to create an impact and the trigger between you and a prospect. You’ve got to validate what you are to somebody else whose problem you only going to be able to do that by communication messaging and standing out.

[17:14] And so you’ve got to be terrified to stand still, and you’ve gotta be curious and I suppose Agnew and. To try something different. The other people aren’t doing, I don’t want to work to your standards. I don’t want to work to what your acceptable mock 10 practices are. May I want to create and disrupt shit.

[17:37] I want to try something when I did the Christmas. I’m a member at the time going, well, the concept behind sending out Christmas cards, and I remember one day clearing out the cupboard and there was a pile of Christmas cards and I think I had like 50 cards and I was like, oh shit. You know, cause you know what?

[17:56] It’s like, you ended up buying those Christmas cards. You’re gonna send out, you can’t find them and you ended up on another pack. So I ended up with these big pack of Christmas cards. Slide, you send them out, you know, it’s September. I know. It’s way early. What is my downside? My downside was. My upside was I become educated and whether or not it works or not.

[18:19] And so I send them out and I thought this is stupid. And, you know, I had a connection rate probably around about 90% of those people that got the card contacted me going. This is so stupid. This is ridiculous. Now who sends out bloody Christmas card in September. And I saw that contact me don’t we want people to contact us.

[18:43] Then we won’t be able to react when they hear that. You know, when someone mentions your name in a party, don’t you want the other people to go, oh my God, this guy, he is he’s great. He does this. He does that. There’s your marketing, that’s your marketing channel there. And then, so when I send this out one year and I thought I’ll try it again next year.

[19:03] So the following year I sent it out again. Now when I send it out and I’ve still been doing it, God blood 12 years later. Okay, because still, no one’s doing it. I send the alley in September. Do you know what happens now? Because of Facebook and everything. People take pictures, go who? The house sends a Christmas card out in September.

[19:26] That’s my coach, Steve Sims. I get people literally DM-ing me. What’s it going to take for me to get a Christmas card in September? What’s it going to take for me to get the attention? I actually sent out a very rude video to a client that I’m known for being a little bit blunt and cause sometimes, and this client was in a P mode.

[19:48] He was like, oh, woe is me. And I, I sent him a kid, a light, you know, snap out of it kind of thing. It was a little bit more vulgar and a little bit more course. And he posted. He actually posted my rant on Facebook. I think it was all Tik TOK. And I had people contacting me going, what is it going to take for me to get that level of attention, you know, for you to meet chow in that manner, to that person.

[20:13] And for them, him to have received, it was such admiration that he posted it. That’s a sand pit I want to play in. And so that’s what it is. You’ve got to be scared. To be in the same place. And you’ve got to be curious and able and focused to try something different and know the, what doesn’t work may not be working then, but maybe working in the future.

[20:39] So that’s the education.

[20:43] Quick interruption. Hey, if you like what you’re hearing, be sure to get the notes, quotes and links in the action plan from this episode, just go to JimHarshawJr.com/ACTION. That’s JimHarshawJr.com/ACTION. To get your free copy of the action plan. Now back to the show.

[21:01] Yeah, I interviewed John Jans. He’s. Small business marketing guru. And I’ve been listening to him for years. I read his first book years and years ago, and this is what I owned a window cleaning company who did like a home services company. And he said, you know, his concept was what is nobody doing in your industry?

[21:22] Because it can’t be. And do that, like, or find a way to do that or get as close to doing that as possible. And I thought to myself, and this is a very small thing, but it made a big difference in my business. I said, you know, it would be really cool if I could send all of my customers. Cause it was all residential.

[21:40] Right. And I had crews out there doing the cleaning and especially, you know, I wasn’t even seeing the customers. A lot of times my crews were just doing the work cause like how can I really touch them after the job’s over in a way that they’re like, wow, nobody else would ever do this? Well, it send them like $30 gift cards for like, like a high-end carwash.

[21:57] I’m like, that would be really cool to do if I could do it. Well, I can’t do that. I can’t spend $30 per customer times, multiple customers, et cetera. Big chunk of change. But I talked to the guy who owned the high-end carwash and got a huge discount on them. And it was marketing for him and marketing for me.

[22:12] And I would send these as a, as a followup and a thank you. But it was like a little thing that sets you apart, right? It’s when you have these concepts and these ideas of just, you know, the, the types of questions of, you know, what is nobody doing? Because it can’t be done or what is nobody doing that if you did that thing, you would stand out.

[22:30] So, anyway, that’s obviously right in line with your thinking, but it’s like digging up an old something that I had done in the past. It was super helpful.

[22:36] Steve Sims: But when was the last time you did something?

[22:39] I’ve done it in this company. I can’t think of specific things right now, but I’ve done things on giveaways, you know, sent specific things to specific people, but it’s not something I do on a consistent basis.

[22:53] You know, it’s not a level of thinking that I apply consistently in terms of, you know, using the thing is Nordstrom’s the surprise and delight model.

[23:03] Steve Sims: The trouble with Nordstroms is it’s family. Okay. You want to create something that’s a little bit more global. I went to universal studios and next to universal studios is a big movie complex.

[23:18] And next to the movie called blanks. I don’t even know what the name of the candy store was, but. All these different, every kind of candy you could think of. And I remember this, cause this was going back about three years ago. Actually, I remember in there, they had all of these sweets with kind of like adult names on them and stuff like that.

[23:39] And there was unicorn balls and there was this picture on the front of these candies with this UNICOM with two big gonads hanging out. And I bought a load of packs of unicorn boy. And just stuck them in a brown envelope, send them to clients. And when, you know, when you’re watching a movie, everyone needs a candy.

[23:58] There you go. And it was cheap. In fact, buying the candy and the postage was all less than eight bucks. You see the point is we, and we play this game in our house for Christmas and things like that. You know, you get what your crystals pay, but in the evening around the table, you had to have bought something for someone for under, and we will go $12, $6, $3, and you will give a really low price.

[24:28] Now, do you know what happens when you start getting into that price range, you start thinking and you get really creative. So I took that into my business. I had. He’s a billionaire and he collects, he actually has gobblers that make his shoes for. And I’ve had these conversations with him before he buys stocks of this burnished leather and then gets them sent into like Paris, London, Venice to be made out of these shoes.

[24:58] So he will see a shoe that he likes, you know, on a website and he’ll contact his cobbler. You’ve got the leathers, do this one in brown, make it looking like this. So he never bought his branded shoes like prod or churches. Yes. She has his own shoes made in that style out of leather that he pigs all over the world.

[25:18] It’s his thing. Right? So he had a birthday party and I turned up at his birthday party and I had this tiny little wrapped up gift in my pocket. And when I saw him, I went, there you go. And I just gave him this little wrapped up thing and he opened it up and it was a shell shoe horn. Okay. Not metal, just shoe horn out of like a shell.

[25:44] And I said to him, because traveling nowadays, they won’t allow metal onto planes and it’ll probably go off. But when you get onto apply, what do you do? You take your shoes off when you’ve got good shoes, you want to make sure you’re not breaking the back of them. So you need to shoot. This is now a beautiful travel one for you.

[26:01] Now, here was the thing. Two of them was $12. I only gave him one $6. And the funny thing was, I don’t know where it was and it was years later we were somewhere and he was getting something out of his bag and he went, oh, by the way, do you remember this? Steve, he went, still travel with it. And he still had his shoe on you.

[26:23] Imagine that billionaire on his private jet is putting his shoes on and off every single. Who is he thinking? So forget the Neiman Marcus, forget the Hollands. Forget those brands because really let’s be blunt. You’re trying to capture that attention with a fancy brand name, send them unicorn bulls and see what happens that way.

[26:45] That’s going to be my biggest takeaway from this episode is send them unicorn balls, national

[26:50] Steve Sims: nugget. Yeah, that’s going to be the clip. That’s going to make it onto Instagram. That’s the clip.

[26:54] That’s the takeaway.

[26:55] Steve Sims: Yeah. Steve James get unicorn.

[27:01] Centimeter color balls. So I think if Tony Shay, right, and, and Zappos, like they went overboard above and beyond. Right. You know, people would test them out and call them, like ask them to order a pizza and they would order a freaking pizza for them. Right. That’s talkable.

[27:13] Steve Sims: Yeah. While you, on the long joke of the day, Tony disrupted the business of ordering out of seasoned sneakers.

[27:24] And I remember that I would order cause I had kids and this, we see as kids go through shoes every three months. So I was a Zappo Holly and I used to love the ease of it. I used to used to love the bullshit because you’d order the shoes and it would say, you know, four days delivery and then you get an email going, what are we talking about?

[27:45] We love you, you a VIP, you’ll get them in the next 24 hours. I got back every time I ordered shoes, but it still made me feel good. And then when you phoned up for any reason whatsoever, it was like, you know, we’re busy at the moment. What’d you like a recipe of the day, be a joke of the day, or see for us to call you back.

[28:07] Now, most people would go call you back, but they didn’t on Zappos. Most people went what also for the joke of the day or the recipe of the day, while they were waiting. I remember the joke of the day was being told. And the Oprah and Kamala and I never got the punchline. I was like, I remember jokingly. I remember going, ah, I didn’t get a potent slide and the guy went well, hang on a minute.

[28:29] Cause I know this one. And he sold me the joke before he even ordered my shoes. Zappos was not a shoe company. Zappos was a community. It was a culture. It was an attraction. You either were Zappos client or you

[28:46] weren’t delivering happiness.

[28:49] Steve Sims: Absolutely. And then Amazon bought them and it became a transaction.

[28:54] Yeah. So many lessons out there that are right in front of our eyes, you know, Ken Blanchard and John Maxwell. These are guys who they’re like original influencers. Right. They didn’t have social media, but you talk to these guys and I’ve had Ken on the podcast. And they’re all about relationships, like doing things for people, right?

[29:12] It’s not about me. It’s about you and building those relationships. And for the listener, who’s sitting there and saying, wow, Jim, I’m not in business. I’m not an entrepreneur. It doesn’t matter. You’re a leader. Whether you’re a leader in your family, you can adopt this mindset with your kids. You’re going to adopt this mindset with your coworkers or your colleagues.

[29:29] And you can adopt this mindset with your spouse. I mean, this is about.

[29:33] Steve Sims: You’re born. And then you spend the rest of your life trying to build up experiences and connections, you know, cause you’re a human being. These things that we’re talking about can be used within your dating can be used within your business can be used within your connections to your parents.

[29:50] What about your parents going, Hey, I saw this great magazine. I know you’ve got all the time in the world at the moment. So I bought you a subscription to gardening. You know, how are your parents going to think about you knowing that you cared enough to send them a magazine on gardening? You know, so these things are not reserved for you trying to get special access into business deals.

[30:12] These are about connecting with other human beings and in a world and a planet of mass distortion and distraction. And now with COVID disruption. We need to be getting back to what we are truly built to do, which is to connect, connect, and solve, not transact to save

[30:32] a little bit of a left turn here. Do you set goals?

[30:34] Like do, do any, like, you know, proper sit down, write out your goals process.

[30:41] Steve Sims: Yes and no, I don’t make it a tar. So I am never far, and I’m in my studio here in there’s two books to the left of me and my phones to my mind. I am constantly writing down notes constantly. Then I would transfer those notes into what I need to do, what I need to get up to or what I should look into.

[31:03] Okay. I’m constantly developing those things because again, going back, I want to do things to. Now I remember when I was 20, my goals were to be a millionaire because every 20 year old wants to be a millionaire because they seen, when you make a million, the skies will open. You never work a day in your life until you get.

[31:23] Shit. I’m barely getting by on this, but it’s a fact. So I constantly give myself goals. I also give myself goals not to do things, which is, again, everyone’s doing this. My goal and commitment is to not do that, but to do this over here. So I’m constantly giving myself goals. I’m constantly challenging myself to do things.

[31:45] How about failure? You know, last time we spoke, you. Went deep on failure and your belief. And if you’re not failing, you’re not trying hard enough. And any failures that you can think of in the past, I don’t know, 18 months or so, since we last talked any, any more recent failures, things that haven’t worked that have.

[32:04] Steve Sims: In the past 24 hours, I don’t want to go a week without becoming educated. You become educated, not by being successful, but by trying things that don’t work, that’s where education comes from. You try something. It doesn’t work that creates education and experience. So we launched an NFL. Now the NFT did very, very well for us.

[32:24] We made a lot of money out of it. We made a lot of connections out of it. It was a great marketing tool, but I should have done a pre-launch. I should’ve done a warmup. I should’ve followed it out. Like the release of a single from a pop star. Didn’t do that. So I missed out on a bit of euphoria there. I missed out on it, but I became educated on that experience.

[32:43] So when I’m releasing NFT, Guess what I’m not going to do, and guess what I am going to do. So I learn things on that. I’m writing my second book, you know, go for stupid. I, my book’s been translated all over the planet. It’s been a best seller. I’m very, very proud of bluefish. But there were things I should have done that I’m now in coal plant and into go for stupid.

[33:03] We’re working on media media and marketing the world of social, the world of marketing, the world of media, the world of Brandon is constantly changing. It’s a sea of undulates in surf and waves and tides that you constantly have to change, edit and adapt. So I’m constantly going, oh, here, let’s try this shit.

[33:25] That didn’t work because we missed that. You know, let’s edit it, move to submit. We’ll come back to that because he goes to work one day, but not today. So we’re constantly trying different things and constantly become an educated, never find. Constantly becoming educated. Love that.

[33:42] So for the listener who hears this episode and they’re like, okay, I want to think more like Steve, I want to operate more like that.

[33:49] I want to take transactions and make them into relationships and, you know, just adopt your mindset more into their lives. What’s an action item. Something they can do in the next 24 or 48 hours to really. Take this episode, take some learning and actually implement it into their lives.

[34:07] Steve Sims: Well, the easiest way is to join my free Facebook group and entrepreneurs advantage with Steve Sims bang.

[34:13] There’s a shallow plug, but quite honestly, to be completely honest. Copy what I do for you. I don’t do anything. That’s difficult. You going to go talk to me for three minutes to realize it’s not the sharpest tool in the shed, but he still impactful. So everything that I do, I make sure it’s simple to continue.

[34:32] It’s not heavy lifting. It’s not hard and you don’t need to be a walking scientist. So look up, I’m on Steve D Sims everywhere. Look up how I handle my Instagram. Look out how I handle my website. Look out our I and all my interaction, my relationship. I copy it. You know, you’ve done it to me and bend the wheel.

[34:51] Just copy what I do, slap your name on it, steal my quote, my main, whatever you like and use it for you and see if it works. And if it doesn’t work, you now know tweak it. And when it does work, but Peter, so just replicating whatever.

[35:08] For the listener, we’re going to have links to everything that Steve just shared there.

[35:11] All of his social media we’ll have that all in the action plan, his website, a link to the Facebook group that Steve just mentioned. We’re going to have all that in the action plan. So don’t leave this episode without taking action at the very least go to JimHarshawJr.com/ACTION. So you can get that action plan.

[35:28] Steve, thank you so much for making time to come back in the.

[35:31] Steve Sims: It’s been an honor and a pleasure. My always makes me smile. Look after yourself. Likewise.

[35:38] Thanks for listening. If you want to apply these principles into your let’s talk, you can see the limited spaces that are open on my calendar at JimHarshawJr.com/APPLY where you can sign up for a free one-time coaching call. With me. And don’t forget to grab your action plan. Just go to JimHarshawJr.com/ACTION. And lastly, iTunes tends to suggest podcasts with more ratings and reviews more often. You would totally make my day. If you give me a rating and review those go a long way in helping me grow the podcast audience.

[36:12] Just open up your podcast app. If you have an iPhone, do a search for success through. Selected and then scroll the whole way to the bottom where you can leave the podcast, a rating and a review. Now I hope this isn’t just another podcast episode for you. I hope you take action on what you learned here today.

[36:29] Good luck. And thanks for listening. .

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