Episode #284

Author of The Go-Giver, Bob Burg: How and What to Give to Create Massive Success

Key Takeaways

Develop a genuine, authentic interest in others—suspend self-interest, ask questions, and listen to build real rapport and trust.

Give exceptional value first and at scale; your income grows with the number of people you serve well, creating goodwill and referrals.

Engineer your environment and bias for action—use systems to mitigate weaknesses and take small, immediate actions that add value to others.

Top Quotes

the single greatest people skill is a highly developed and authentic interest in the other person.

your income is determined by how many people you serve and how well you serve them.

your influence is determined by how abundantly you place other people's interests first.

Episode Summary

How and why to give. 

Bob is the co-author of The Go-Giver book series. The Go-Giver, a Wall Street Journal and BusinessWeek Bestseller, has sold over 975,000 copies. The book has been translated into 29 languages. It was rated #10 on Inc. Magazine’s list of the Most Motivational Books Ever Written and was on HubSpot’s 20 Most Highly-Rated Sales Books of All Time.

The American Management Association named Bob one of the 30 Most Influential Leaders and he was named one of the Top 200 Most Influential Authors in the World by Richtopia.

Guest Bio & Links

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