I was planning to write a post about the importance of location-based social media apps for sports, primarily Foursquare, when Facebook jumped into the game last week. So, with that, I think it’s plain to see that, if Facebook is in the game, then it’s likely to be big. Location-based social media is basically a…
You say that you are the underdog. Or maybe the veteran, the favorite or the new kid on the block. That’s your status. Every team and organization has a story behind their status. If your supporters and prospective supporters know your status, big deal. (By “supporters” I don’t just mean your team and their parents)….
We talk about goal setting for our athletes. We know that goal setting is imperative for keeping us on track (and letting us know where the track is at all). What track is your program on? Your marketing? Have you written down your goals? Then the steps to get you there? Here are some examples of the kinds…
What is it with all of this social media buzz? Where’s the value? The problem is in the metrics, or lack thereof. You can measure metrics such as Facebook fans (or “likes”), Twitter followers, retweets, blog comments and other such metrics but you want to know the bottom line. It’s hard to measure the return…
When I presented at the National Wrestling Coaches Convention, there was a discernable theme of wanting to help coaches run their program as if they were the CEO. The idea is that the coach doesn’t have to do everything- he just has to oversee everything. This means different things depending on whether you’re a DI…