Call to Action

There’s a buzz word in the marketing world called a “Call to Action.” That means, just because you are offering something, that does not mean that people will buy it, register for it, click it, or otherwise take action. You must have a call to action. So, if you have a “Donate Now” button on…

Innovation…

Innovation… * is scary * is fun * takes time and energy and commitment * takes guts * is exciting * is risky * is rewarding * is dangerous * takes collaboration * requires an open mind What is possible for you? Where can you go? How high can your organization reach? Through innovation, it…