I’ve always wondered why football and basketball became the most popular sports in America? Why soccer in most of the rest of the world? Why cricket in India and England? I haven’t found the answer but would love to hear your opinion. Here is some food for thought. Roone Arledge is widely recognized at the…
I have been asked “why the hell would you name your company Riot?” Riot has a bad connotation of flipping over cars and burning buildings after your team loses the championship (or wins- never could figure this out). However, to start a riot, someone has to be passionate enough about something to stand up and…
Remember when you got your website? You built it yourself or you had “a guy” who built it for you. It was gong to be great! You added pages for your roster, schedule, team info, fundraising, alumni, links, results, fun facts, contact us, about us, news, coaches, history, pics, video, rankings, JV, site map… Unfortunately,…
Like it or not, as a coach or administrator, you are selling something. You are selling yourself, your plan, your vision and your next course of action. You want people to “buy in”. Keep this important fact in mind; people love to buy but they hate to be sold.First, listen. Listen to learn about what…
I discovered a new term (and an interesting person in the process) the other day. Un-marketing. I’m not sure if Scott Stratten coined it or not but the term sums up what you need to do. If you want to drive ticket sales, get more members, maximize fundraising or increase attendance then you have to…