Everyone is talking about the death of traditional media and the rise of social media. (Especially us consultants… I’m aware of the irony). There are 100 ways to leverage social media but what is right for your team, department or organization? Too many, and you spread yourself thin. Not enough, and you are practically non-existent….
Had a client ask me a question today regarding a strategy to increase awareness and community involvement in his program. The interesting twist was, his question was generated from his reading of the E-Myth (from my Summer Reading List). My answer was that it is not so much in determining the strategy– that’s easily done…
Ever wonder how successful people seem to get so much done? Take Donald Trump, for example. We know he is a busy man. He has meetings to attend, interviews to do, and phone calls to make. He’s probably so busy that he doesn’t do his own laundry. No surprise there right? We understand that The…
I was talking with the director of a large national organization recently. “We’re doing the social media thing,” he explained. “The challenge is keeping it up-to-date.” I will be working with him on a paradigm shift before we even begin to talk about strategy. Social media is not something that you have to keep up-to-date…
Having been in athletics my entire bipedal life, I’ve been exposed to lots of different fund raisers. Selling stuff, hosting events, phone-a-thons, direct mailings, and more. Some work better than others. They all work great for some. Google “top fund raisers” and you’ll find nearly 3.5 million results (3,470,000 to be exact). Here’s one more…