I loosely define “brand” as the connotation of your business or organization. Connotation as defined by answers.com: An idea or meaning suggested by or associated with a word or thing It is not a logo, a star athlete, or a message. What is your connotation? “Looking for more resources for finding success for your program?”
Practicing what I preach, I have developed a relationship with local media. Varsity Lights, a local sports show in Charlottesville, VA, will now host me as the wrestling insider. I’ll be on regularly now discussing the local wrestling scene. This is not PA or Iowa or “somewhere in the midwest”. This is Charlottesville… an area,…
I can’t quote the source other than the person who repeated these stats to me- a PR consultant, Marijean Jaggers of Standing Partnership (PR firm): Brands that chose to use NO social media tools in the past year saw revenue decline an average of 6% Brands that chose to use LOTS of social media tools…
You’d think it was me writing this but it’s not! These guys are after my own heart. The more I talk about Riot the more I realize that what we’re doing has touched a nerve. Enough planning. Enough bitching. Let’s do something! These guys did. From Theopenmat.com “Amateur Wrestling has suffered from a lack of exposure in…
You take a few motivated people, put them in a room and good things happen. Terry Brands, Dennis Hall, and Jon McGovern have put together a new coaches resource called World Wrestling Resource. They have created the first ever National Web Wrestling Coaches Clinic. You can sit home in your underwear on Oct 31-Nov 1,…