1) Assuming you’re safe. In these lean times budgets are being slashed and programs are being cut. Don’t think you’re insulated. Take action to minimize your risk (raise money, strengthen your fan base, create multiple means of communicating with thousands of fans) 2) DIY Approach. You don’t have to be the Bob Villa of your program…
This is going to be short and simple because you don’t have time to worry about this kind of stuff right? You’re putting out other, more important fires today, right ? I ask you this… what is more important than building a community of supporters around your program? So, here’s the quick list: Start a Facebook Fan Page…
A friend of mine recently suggested that I try to get Mike and Mike from ESPN Radio to do a show or somehow cover the NCAA D1 national championships. I’ve sent them 2 emails with no response. No worries, though. If it were that easy I’d be pretty upset that no one has tried before….
You Don’t have to Win As I pack my bags for the NCAA Division I National Championships (the most electrifying event in all of the sports), I look forward to hearing the Oklahoma State, Iowa, Iowa State, Penn State, Lehigh and Cornell contingents roar for their warriors as they fight for supremacy on the mats. These programs…
If you don’t love your fans you had better learn to. As one major university marketing campaign recently put it, “Ultimately, a successful program is sustained by unwavering and passionate fans.” At the recent NCAA Wrestling Championships I made it easy for fans to follow my alma mater’s wrestling team. They could follow updates and…