Episode #396

No is Just the Beginning: Andrea Waltz and Richard Fenton’s Guide to Turning Rejection into Opportunity

Key Takeaways

Yes and no are a package deal—set “no goals” and actively seek more no’s to increase opportunities and ultimately get more yeses.

Rejection pain is biological; detach your ego and deliberately reinterpret no as feedback, timing, or fit—not a judgment of you.

Use tactics: expect objections; if a no surprises you, ask “Wow, I’m surprised…why?” to learn; defend price by explaining value; after a yes, ask for referrals, reviews, or additional needs.

Top Quotes

Even when it is about you, it's not about you. It's always about the other person.

If you want more yeses in your life, you need to be hearing no more often.

it was easier to explain the price one time than it was to apologize for the quality forever.

Episode Summary

Hearing “no” hurts. But how can you make it a tool for success? Listen as “Go for No” authors Andrea Waltz and Richard Fenton reveal the tactics that will transform rejections into your secret weapons for success.

Are you tired of hearing “no” in both your personal and professional life? Does rejection demotivate you?

It’s time to stop letting your fear of rejection rob you of opportunities and your potential!

Bestselling authors of “Go for No,” Andrea Waltz and Richard Fenton, are back on the Success Through Failure podcast to crack the code on how to turn “no” into “yes” by embracing rejection as a stepping stone towards success.

With their book, “Go for No! Yes is the Destination, No is How You Get There,” Andrea and Richard have helped countless individuals overcome their fear of rejection and achieve extraordinary success. While their latest book, “When They Say No: The Definitive Guide for Handling Rejection in Sales,” dives into what to do when faced with rejection in sales.

Listen to this episode as Andrea and Richard share how to develop the right attitude towards rejection, tactics for overcoming rejection in sales and personal relationships, and more.

Don’t miss this opportunity to learn from the best in the business and unlock your full potential. Tune in now!

Guest Bio & Links

Richard Fenton and Andrea Waltz

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