Episode #229
Communities succeed only when they prioritize member value over organizational gain.
Build community intentionally: define target personas, create a simple onboarding path, guide members from casual to regular to core with mentoring and incentives, and align tactics to clear annual objectives.
Being part of a community strengthens resilience after failure by providing support, belonging, and shared momentum.
If you're only building it for the value of the organization, it's going to flop, right? It's got to be for the value of the individuals and the others who are in the community.
It takes about 66 days scientifically to build a habit, whether you want to lose weight, eat healthy, stop drinking gin, which sounds awful to me, or anything else.
All of those answers exist in the heads of your audience. You just need to pull them out in a way that you can act on them.
Honest to goodness secret to success.
Jono Bacon is a leading community strategist, speaker, author, and podcaster and the founder of Jono Bacon Consulting. He has served as director of community at GitHub, Canonical, XPRIZE, and other companies. His clients include Huawei, Microsoft, Intel, Google, Sony Mobile, Deutsche Bank, Santander, and others. He is the author of the critically-acclaimed The Art of Community and his newest book, People Powered. He’s a columnist for Forbes and founder of the Community Leadership Summit and Open Collaboration Conferences.
Ep 526
Ep 524
Ep 522
