If Sportscenter were just a listing of dates, times and locations of games, meetings, and events, it wouldn’t be very exciting or interesting. Teams would suffer because fans would be less educated, informed and engaged. Ticket sales would drop. Sponsors would leave. Licensing deals would lose value. Instead, Sportscenter (and all of the other sources of news about a team) gives fans an inside look at the team, it’s coaches, individuals, and events. Fans get excited. They want more. They talk around the water cooler. They come to the game early. Buy gear (and concessions). They become the most important asset you have. So… how are you educating and involving your fans?