Episode #349
Relationships beat transactions; genuine human connection creates loyalty that discounts and automation can’t.
Stand out with simple, low-cost, highly personal touches at scale—video check-ins, off-season cards, quirky gifts—and prioritize which relationships to nurture.
Design talkable experiences and community, not just products; experiment, do what others say can’t be done, and learn from failures.
F Bitcoin, the best currency is relationships.
Send them unicorn balls and see what happens that way.
Zappos was not a shoe company. Zappos was a community.
Ever heard of someone who’s worked with Sir Elton John or Elon Musk, sent people down to see the wreck of the Titanic on the sea bed or closed museums in Florence for a private dinner party and then had Andrea Bocelli serenade them while they eat their pasta? You have now.
Quoted as “The Real Life Wizard of Oz” by Forbes and Entrepreneur Magazine, Steve Sims is a bestselling author with “Bluefishing: The Art of Making Things Happen,” sought-after coach, and a speaker at a variety of networks, groups, and associations; as well as the Pentagon and Harvard—twice!
After almost two years, Steve is back on the Success Through Failure podcast!
In this episode, we dig deep on the importance of relationships and how to maintain them using tactics that are conventionally deemed stupid— but not really! It’s time to challenge your creativity! Tune in now!
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