Episode #299
Distraction’s opposite is traction; anything can be either based on intent, so stop prioritizing the urgent over the important.
Master internal triggers by reframing discomfort as fuel for action; becoming indistractable is a learnable competitive advantage.
Prevent distraction by tackling its three causes—internal triggers, external triggers, and planning problems—using timeboxed schedules, schedule syncing, and consistency over intensity.
The opposite of distraction is not focus. The opposite of distraction is traction.
Anything that is not what you plan to do with your time is by definition a distraction.
A mistake repeated more than once is a decision.
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
Nir co-founded and sold two tech companies in 2003 and was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.”
He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.
Indistractable received critical acclaim, being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. The Globe and Mail called Indistractable, “the best business book of 2019.”
In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today.
Nir is also an active investor in habit-forming technologies. Some of his past investments include Eventbrite (NYSE:EB), Anchor.fm (acquired by Spotify), Kahoot! (KAHOOT-ME.OL), Canva, Refresh.io (acquired by LinkedIn), Product Hunt, Marco Polo, Presence Learning, 7 Cups, Pana, Byte Foods, FocusMate, Shadow, Dynamicare, Wise App, and Cutback Coach.
Nir attended The Stanford Graduate School of Business and Emory University.
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