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Success Through Failure

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from Charlottesville.org (as of January 2012)

STEPS TO STARTING A SMALL BUSINESS IN CHARLOTTESVILLE

1. Develop a BUSINESS PLAN that outlines the key functional areas of your business. There are two main reasons for having a business plan: 1) to assist you in planning and developing your business and 2) to demonstrate the feasibility and profitability of your business to potential investors and lenders.

CLICK HERE to view an outline of a typical business plan.

Contact the Office of Economic Development at 434-970-3117 to request a CD-ROM that will assist you in creating a business plan – An Interactive Guide to Starting a Business in Charlottesville.

2. Develop a MARKETING PLAN that determines competition in the market and how you will advertise your business.

CLICK HERE to view an outline of a typical marketing plan.

3. Choose a BUSINESS ENTITY (sole proprietorship, partnership, corporation, or limited liability company).

SOLE PROPRIETORSHIP – Forming a sole proprietorship is the easiest way to start a business. In most cases, the only step required is filling out a simple form to register the business with your local government and conducting a search of your company’s name to make sure there are no other companies operating with the same name in your jurisdiction. A very small fee is usually required for this service.

PROS: 1) Easy way to start your business 2) Inexpensive way to start your business

CONS: 1) Business owner is personally liable for the business

PARTNERSHIP – A business partnership is created when two or more persons agree, in person or in writing, to start a business. The two main types of partnerships are: General and Limited.

General Partnerships are the easiest type of partnership to form. The only step required is that you file to protect your trade name. This will prevent another business start-up from using the name you have chosen. The biggest disadvantage to General Partnerships is that each partner is liable for the whole business.

Limited Partnerships are similar to general partnerships, with several major exceptions. There are two actual classes of partners that make up the partnership: General Partners and Limited Partners. General Partners have the same pros and cons as in a general partnership above; however, each Limited Partner in a limited partnership is only liable to the extent of his or her individual investment. Limited Partners have no say in the day-to-day operations of the company; the General Partners actually manage the company. In essence, a limited partner is an investor.

PROS: 1) Simple way to start your business 2) Allows the business to benefit from a combination of talents 3) Each limited partner is only liable to the extent of his or her individual investment

CONS: 1) Business owner is personally responsible of more than half of the business’s losses 2) Responsible for your partner’s business decisions

CORPORATION – A corporation is a legal entity that is separate from the people who own it. Shareholders govern the corporation indirectly by electing people to manage it. Forming a corporation is somewhat complicated, and you may want to enlist the assistance of an attorney if you choose to organize your business this way. To form a corporation requires filing Articles of Incorporation with the State Corporation Commission and paying filing fees and other initial fees. There are two main types of corporations:

C Corporation – Since the C Corporation is separate from its owners, also known as shareholders, the owners may be taxed twice for any profits. That is, the corporation pays taxes on its profits. Then the corporation distributes the profits to the shareholders in the form of dividends. The shareholders then pay taxes on these dividends.

S Corporation – The S Corporation shares much in common with the C Corporation. Like the C Corporation, it is owned by shareholders who do not bear personal liability for the losses of the corporation. Also, the same filing requirements and formal rules apply to both types of corporations. A major difference and an advantage of the S Corporation is that its shareholders will not be taxed twice for the company’s profits. All profits are passed through to the shareholders’ individual income tax statements.

PROS: 1) Is a separate legal entity from the individual(s) owning it

CONS: 1) More complicated and expensive to start a businesses this way 2) Ongoing regulation to abide by and fees to maintain when you run a corporation

LIMITED LIABILITY COMPANY – Forming an LLC is similar to forming a corporation. Articles of organization must be prepared and filed and fees must be paid. An LLC is like a corporation in that it provides liability protection for its owners. It is like a sole proprietorship, partnership or S Corporation in that it protects its owners from double taxation: profits are accounted for on the individual owner(s)’ income tax returns. The LLC owners may choose to operate the LLC like a corporation, and elect managers to run it, or they may choose to operate like a partnership and manage the company themselves.

PROS: 1) Owner(s)’ liability is limited 2) There is no double taxation

CONS: 1) Somewhat complicated and expensive to start a business this way

4. Register your business with the VIRGINIA STATE CORPORATION COMMISSION by filing the appropriate entity form.

Check with the SCC to determine if the business name you’ve chosen is available by calling 804-371-9733.

Download and complete the required entity form. To access the appropriate form, CLICK HERE.

5. Obtain a FEDERAL EMPLOYER IDENTIFICATION NUMBER.

To download and complete the required SS-4 Form – Application for Employer Identification Number, CLICK HERE.

To complete the Employer Identification Number Application online, CLICK HERE.

6. Register with the VIRGINIA DEPARTMENT OF TAXATION to receive a Virginia tax identification number.

To download and complete the required R-1 Form – Business Registration Application, CLICK HERE.

To complete the Business Registration Application online, CLICK HERE.

7. Register with the VIRGINIA EMPLOYMENT COMMISSION if you are going to hire employees.

To download and complete the required VEC-FC-27 Form, CLICK HERE.

To complete registration with the Virginia Employment Commission online, CLICK HERE.

8. Contact the CITY OF CHARLOTTESVILLE ZONING OFFICE at 434-970-3182 for site approval, including building structural changes.

For a Business License Zoning Approval Application, CLICK HERE.

If conducting business from your home, you will need a Home Occupation Provisional Use Permit. CLICK HERE to download the appropriate form.

If erecting a sign at your business location, you will need a Sign Permit. To download a Sign Permit Application, CLICK HERE.

To determine if you will need a Certificate of Occupancy, CLICK HERE.

9. If doing business under a FICTITIOUS NAME, register with City Circuit Court Clerk’s Office (434-970-3766). This is required for any business that does not use its legal, registered name as part of its business name.

To access the appropriate form, CLICK HERE.

10. Apply for a Charlottesville BUSINESS LICENSE. The cost is $35 if gross receipts are projected to be under $50,000. If the projected gross receipts exceed $50,000, the fee for your business license will be based on your gross receipts and the tax rate for your industry.

Complete the Charlottesville City License Application and return to the Commissioner of Revenue’s Office. To download the form, CLICK HERE.

For a tax rate classification table, CLICK HERE.

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Jim Harshaw Jr is a personal performance coach and executive life coach who helps people create the systems, habits, and routines of elite performers through his exclusive program called Reveal Your Path.
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