• You and Maslow

    Ever wonder what makes a fan a fan? I mean, why would someone support a team of people that, often times, does not even know that you the fan are there? Maslow’s hierarchy of needs tells us all that we need to know. People need to belong and they need to have love and companionship. “Misery loves company,” they say and that’s true of happiness and every emotion in between.

    So think of that when you are wondering how to grow your fan base (yes, businesses have fans too. Think Mac, Grateful Dead, and VW), think about how you can serve your fans and give them what they want. No. Think about how you can give them what they need.

    Host events. Give them insider information. Give them a “shout out”. Show them you care. If you have to, do it one-by-one.

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