Riot quote of the Day: “The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell.” Jay Abraham If you’re a coach you’re selling your system to your athletes (you have a system right?), your selling your program to your boosters, your sport to your prospective athletes, your viability to your administration, your vision to your donors, etc. First, stop and think about how you’ll sell. What are you really offering? What will make your audience want to buy what you’re selling? Now Sell!