• How to Set Your Marketing Goals

    We talk about goal setting for our athletes.  We know that goal setting is imperative for keeping us on track (and letting us know where the track is at all).  What track is your program on?  Your marketing?  Have you written down your goals?  Then the steps to get you there? Here are some examples of the kinds of questions you should be asking yourself in regards to goals:

    • We want to double our database of fans and alumni to whom communicate regularly
      • Use web-based strategies
      • Have sign-up sheets at home events
      • Ask your athletes to bring 5 new contacts each you
    • We want to get on the local television news station at least twice this season
      • Develop a relationship with one reporter
      • Send regular press releases to all available media
      • Communicate our unique stories
    • We want to double our home attendance
      • Steps we have to take:
        • Promotion
        • Communication (with our fans in multiple formats)
        •  Entertainment (hard, aggressive, well-conditioned athletes are fun to watch win or lose)

    So, next you have to take this to one more level of detail… that’s where the rubber meets the road.  For example you double your home database with web-based tools such as creating an email marketing account and adding the sign-up form HTML to your website.

    Go into detail until you have actionable steps.  Three actionable steps is often the best recipe for on-going success.

    Start today!

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