Category Archives: Riot Sports Marketing

  • Twitter for Coaches

    Posted on November 16, 2014 by Jim Harshaw in Riot Sports Marketing.

    Urban Meyer, Pete Carroll, Pat Summitt, John Calipari, Jay Paterno,  are all high profile coaches in high profile sports with high-paying, high-stress jobs. They are all excellent leaders as evidenced by their having reached a high level of excellence within their respective sport. Every coach could all learn a lot by observing their actions and […]

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  • Working Smarter, Not Harder

    Posted on November 16, 2014 by Jim Harshaw in Riot Sports Marketing.

    The most limited resource for any coach is time. You always have practices to plan, budgeting to do, schedules to make, travel to plan, money to raise, athletes issues to deal with, meetings with athletic administrators… and don’t even get me started on dealing with parents. Unfortunately, none of the tasks above includes anything about […]

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  • Are You Comfortable?

    Posted on November 15, 2014 by Jim Harshaw in Riot Sports Marketing.

    It’s easy to go about your day doing the things that you did yesterday which are the same things that you’ll do tomorrow. It’s comfortable. It’s easy… even if it’s hard, it’s easy. Returning emails, filling out forms, running practices. It’s what coaches do. But what is it that’s in the back of your brain […]

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  • What Will Make You Good?

    Posted on November 13, 2014 by Jim Harshaw in Riot Sports Marketing.

    There was an article in the Wall Street Journal last week about the Cornell University Wrestling team. The title was “What Makes Cornell So Good? There are a lot of things that coaches spend their time on. Most of them will not make you good. It is the same when you are an athlete, a […]

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  • Multiple Angles: Coaching like your Wrestling

    Posted on November 13, 2014 by Jim Harshaw in Riot Sports Marketing.

    In wrestling, we are supposed to attack from an angle. Get better angles more often and you’re likely to have more successful offense. Likewise, if you approach your goals from multiple angles, nutrition, drilling, competition, flexibility, rest, etc, you’re more likely to win. Attack your marketing from multiple angles and win. “If you’re attacking your […]

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  • Social Media Overload: How to Simplify and Systematize to Maximize Revenue

    Posted on November 12, 2014 by Jim Harshaw in Riot Sports Marketing.

    Everyone is talking about the death of traditional media and the rise of social media. (Especially us consultants… I’m aware of the irony). There are 100 ways to leverage social media but what is right for your team, department or organization? Too many, and you spread yourself thin. Not enough, and you are practically non-existent. […]

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  • Here Jim Goes Again with the Systems Talk…

    Posted on November 11, 2014 by Jim Harshaw in Riot Sports Marketing.

    Had a client ask me a question today regarding a strategy to increase awareness and community involvement in his program. The interesting twist was, his question was generated from his reading of the E-Myth (from my Summer Reading List). My answer was that it is not so much in determining the strategy– that’s easily done […]

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  • Donald Trumps Laundry

    Posted on November 10, 2014 by Jim Harshaw in Riot Sports Marketing.

    Ever wonder how successful people seem to get so much done? Take Donald Trump, for example. We know he is a busy man. He has meetings to attend, interviews to do, and phone calls to make. He’s probably so busy that he doesn’t do his own laundry. No surprise there right? We understand that The […]

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  • Social Media = Brochure?

    Posted on November 9, 2014 by Jim Harshaw in Riot Sports Marketing.

    I was talking with the director of a large national organization recently. “We’re doing the social media thing,” he explained. “The challenge is keeping it up-to-date.” I will be working with him on a paradigm shift before we even begin to talk about strategy. Social media is not something that you have to keep up-to-date […]

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  • Top 3,470,001 Fund Raisers

    Posted on November 8, 2014 by Jim Harshaw in Riot Sports Marketing.

    Having been in athletics my entire bipedal life, I’ve been exposed to lots of different fund raisers. Selling stuff, hosting events, phone-a-thons, direct mailings, and more. Some work better than others. They all work great for some. Google “top fund raisers” and you’ll find nearly 3.5 million results (3,470,000 to be exact). Here’s one more […]

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