Our goal as coaches is to (should be to) provide an opportunity for our student-athletes to learn the lessons that will help us in life. To provide the most opportunity and the best experiences it takes money. Sometimes a little, sometimes a lot. Whether you like to hear it or not, the more money you have the better opportunity and experiences you are able to offer your student-athletes. Having the funds to develop your program is not the point of coaching but without funding, there is no program.
I will again refer to the “Built to Last” quote by Jim Collins:
“Profit is like oxygen, food, water, and blood for the body; they are not the point of life but without them, there is no life.”