• Elite Level Spt Mrktg: Preseason Planning: Beyond Conditioning

    Posted on August 15, 2014 by Jim Harshaw in Riot Sports Marketing.

    When school starts, coaches tend to think about preseason conditioning, this year’s lineup and what kind of technique your athletes need to develop to be successful. After all, you’re a coach, right? Well, that term does not, unfortunately, best describe your role. As the coach of a wrestling team, you are responsible for much more. […]

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  • USA Wrestling Preseason Coaching Prep

    Posted on August 14, 2014 by Jim Harshaw in Riot Sports Marketing.

    It’s September. School is back in and you’re starting to think wrestling again (or maybe you never forgot about it). If you’re like me, you got your email from USAW about the new membership season beginning. That prompts us to starting planning for the season. We think about how we’re going to train our athletes. […]

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  • Athlete’s Experience: How Social Media is Changing the Athlete’s Experience

    Posted on August 13, 2014 by Jim Harshaw in Riot Sports Marketing.

    As debate of Title IX reaches from the world of collegiate athletics into the realm of scholastic athletics, it is only fitting to address the similar evolution of social media, and its accompanying debates, benefits, and drawbacks, into the world of high school sports. For decades, our lives have been increasingly invaded by the media. […]

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  • Quest School of Wrestling

    Posted on August 12, 2014 by Jim Harshaw in Riot Sports Marketing.

    Riotsports Quest School of Wrestling is doing their part. Jim Akerly, I should say, is doing his part. He’s making wrestling accessible to those who want to do it seriously. After working a day of his camp I’m reminded that it’s ok to be rough around the edges- to be yourself- when dealing with people. […]

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  • A Lesson from GM

    Posted on August 11, 2014 by Jim Harshaw in Riot Sports Marketing, Uncategorized.

    GM (General Motors) has decided to rebrand for obvious reasons. They’ve taken an interesting angle of being forthright and honest. The type of honesty they show in the new commercial below is going to help make them more human and not seem the out-of-touch behemoth they had become. When creating content for your blog posts, […]

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  • Connect with Your Tribe

    Posted on August 9, 2014 by Jim Harshaw in Riot Sports Marketing.

    Video marketing is all the rage in the business world.  Go to any website worth it’s salt and you’ll find a video somewhere.  Why?  For the same reason that YouTube and Flo Wrestling, Flo Track and Flo Swimming, etc are so popular-  because they help you develop an emotional connection with the subject. You hear John Smith’s […]

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  • Program Development through Candles

    Posted on August 8, 2014 by Jim Harshaw in Riot Sports Marketing.

    Apparently, candles are the answer. I was solicited via email about this great way to help your program reach it’s full potential. “fun, easy and effective” “a product everyone will be proud to sell” “40% profit” If you want to sell candles visit: www.glowscentedcandles.com If you want to sell something worthwhile start selling your program, […]

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  • Program Development: The Systems Approach

    Posted on August 7, 2014 by Jim Harshaw in Riot Sports Marketing.

    Ray Kroc has not been to all 28,000 McDonald’s. Nor did he create the first McDonald’s burger. What he did was discover a great idea, created a series of systems that enabled him to repeat what was being done on a vastly profitable scale. What about you? What’s holding you back in your program? Where […]

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  • Title IX and Marketing

    Posted on August 6, 2014 by Jim Harshaw in Riot Sports Marketing.

    I was reading Jason Bryant’s blog recently.  I’ll quote a quote from his blog here “The opening paragraph of Graham Watson’s story for ESPN.com says the following: When the NCAA’s annual Sports Participation Report is released in the fall, the association expects to report that more than 100 teams were dropped in the past year, […]

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  • Social media marketing and fundraising

    High school sports social media fundraising idea: Using the Four C’s of Social Media Fundraising

    Posted on August 5, 2014 by Jim Harshaw in Riot Sports Marketing.

    If you look at high profile teams, both professional and amateur, you notice that they work hard at cultivating fans. They develop multiple channels of communication with their fans and then fill those channels with quality content- videos, interviews, updates, personal interest stories and promotions. And they do this for good reason. They understand the […]

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