• Program Development through Candles

    Posted on August 8, 2014 by Jim Harshaw in Riot Sports Marketing.

    Apparently, candles are the answer. I was solicited via email about this great way to help your program reach it’s full potential. “fun, easy and effective” “a product everyone will be proud to sell” “40% profit” If you want to sell candles visit: www.glowscentedcandles.com If you want to sell something worthwhile start selling your program, […]

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  • Program Development: The Systems Approach

    Posted on August 7, 2014 by Jim Harshaw in Riot Sports Marketing.

    Ray Kroc has not been to all 28,000 McDonald’s. Nor did he create the first McDonald’s burger. What he did was discover a great idea, created a series of systems that enabled him to repeat what was being done on a vastly profitable scale. What about you? What’s holding you back in your program? Where […]

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  • Title IX and Marketing

    Posted on August 6, 2014 by Jim Harshaw in Riot Sports Marketing.

    I was reading Jason Bryant’s blog recently.  I’ll quote a quote from his blog here “The opening paragraph of Graham Watson’s story for ESPN.com says the following: When the NCAA’s annual Sports Participation Report is released in the fall, the association expects to report that more than 100 teams were dropped in the past year, […]

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  • Social media marketing and fundraising

    High school sports social media fundraising idea: Using the Four C’s of Social Media Fundraising

    Posted on August 5, 2014 by Jim Harshaw in Riot Sports Marketing.

    If you look at high profile teams, both professional and amateur, you notice that they work hard at cultivating fans. They develop multiple channels of communication with their fans and then fill those channels with quality content- videos, interviews, updates, personal interest stories and promotions. And they do this for good reason. They understand the […]

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  • how to maintain relationships

    Relationships Are Non-Transferable

    Posted on August 3, 2014 by Jim Harshaw in Riot Sports Marketing.

    So, you take over your new job, move into your new office and notice that you need a new printer cartridge. You call your predecessor and he tells you, “Just stop by the front office and Joe will give you a new one.” You introduce yourself to Joe and ask for a new printer cartridge. […]

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  • Delegating and outsourcing

    Blueprint for Better Coaching by Dr. David Hoch

    Posted on July 27, 2014 by Jim Harshaw in Riot Sports Marketing.

    Dr. David Hoch, CMAA, recently retired as the Athletic Director at Loch Raven High School in Baltimore County, Md. One of the nation’s most highly respected athletic directors, he has published 360 articles in professional magazines and publications as well as presented dozens of times at various national and state conferences. He wrote a book […]

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  • social media for business

    The Coach Who Knows “Why” Beats the Coach Who Knows “How”

    Posted on July 19, 2013 by Jim Harshaw in Resources, Riot Sports Marketing.

    When I was a young NCAA Division I head coach, I thought I knew how build a successful program and successful athletes. I worked hard, built bridges, burned others and generally moved forward with the vigor that we all do with youth. (“Youth is wasted on the young,” they say.) Unfortunately, much of what I […]

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