• How to hear, “Sure, I’ll donate again!”

    Posted on September 2, 2014 by Jim Harshaw in Riot Sports Marketing, Uncategorized.

    USAW and the Living the Dream Medal Fund have come up with a great idea.  They’re going to thank EVERYONE on the list!  That’s everyone who has donated to their efforts to support the US World and Olympic wrestling team medal fund. If you’re not on the list, get on it. Great idea USAW and […]

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  • It’s Never Been Done Before

    Posted on September 2, 2014 by Jim Harshaw in Riot Sports Marketing.

    I’m sick of hearing why wrestling programs are dropped, of why they don’t have more attendance, more media coverage, more support.  Sack up and change your thinking. “Don’t tell me it’s impossible,” he says, “tell me you can’t do it.” “Tell me it’s never been done. Because the only real laws in this world–the only […]

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  • What is your connotation?

    Posted on September 2, 2014 by Jim Harshaw in Riot Sports Marketing.

    I loosely define “brand” as the connotation of your business or organization. Connotation as defined by answers.com: An idea or meaning suggested by or associated with a word or thing It is not a logo, a star athlete, or a message. What is your connotation? “Looking for more resources for finding success for your program?”

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  • As Seen on TV

    Posted on September 1, 2014 by Jim Harshaw in Riot Sports Marketing.

    Practicing what I preach, I have developed a relationship with local media. Varsity Lights, a local sports show in Charlottesville, VA, will now host me as the wrestling insider. I’ll be on regularly now discussing the local wrestling scene. This is not PA or Iowa or “somewhere in the midwest”. This is Charlottesville… an area, […]

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  • Statistics on the Use of Social Media

    Posted on September 1, 2014 by Jim Harshaw in Riot Sports Marketing.

    I can’t quote the source other than the person who repeated these stats to me- a PR consultant, Marijean Jaggers of Standing Partnership (PR firm): Brands that chose to use NO social media tools in the past year saw revenue decline an average of 6% Brands that chose to use LOTS of social media tools […]

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  • The Open Mat: New Thinking for the Oldest Sport

    Posted on August 31, 2014 by Jim Harshaw in Riot Sports Marketing.

    You’d think it was me writing this but it’s not!  These guys are after my own heart.  The more I talk about Riot the more I realize that what we’re doing has touched a nerve. Enough planning.  Enough bitching.  Let’s do something! These guys did. From Theopenmat.com “Amateur Wrestling has suffered from a lack of exposure in […]

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  • Innovation: Web Coaches Clinic

    Posted on August 30, 2014 by Jim Harshaw in Riot Sports Marketing.

    You take a few motivated people, put them in a room and good things happen. Terry Brands, Dennis Hall, and Jon McGovern have put together a new coaches resource called World Wrestling Resource. They have created the first ever National Web Wrestling Coaches Clinic. You can sit home in your underwear on Oct 31-Nov 1, […]

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  • TDR’s Top 3 Tips on PR- the Art of Self Promotion

    Posted on August 29, 2014 by Jim Harshaw in Riot Sports Marketing.

    Talking to Scott Casber of Takedown Radio I learned that he’s a PR connoisseur. I asked him to provide you, the RSM insider, some tips. Here they are! Tip 1 Public Speaking- Form your own Speakers Bureau Each Coach and set of sub coaches on any campus can be a representative speaker for that wrestling […]

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  • Program Development Simplified

    Posted on August 28, 2014 by Jim Harshaw in Riot Sports Marketing.

    As coaches, we tell our athletes that the journey to success is a process that involves many things. For wrestlers, it may mean proper diet, live wrestling, film study, flexibility, strength & conditioning, proper rest… etc. We know deep down that this is the same with any endeavor. So, coach, let’s apply this thinking to […]

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  • Being a Wrestling Fan

    Posted on August 27, 2014 by Jim Harshaw in Riot Sports Marketing.

    Did you ever notice how fans react when wrestlers acknowledge them? It’s probably most noticeable at NCAA’s when wrestlers acknowledge their fans with a wave, a fist pump or a point. They go nuts! I get chills watching wrestlers throw some love to those that support them. Being a fan is a thankless job. Sure, […]

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