• BIRGing and CORFing

    I just learned some new terms today:

    BIRGing- (basking in reflected glory)- when your team wins you talk about the team as “we” or “us”

    CORFing (casting off reflected failure)- when your team loses you talk about the team as “they” or “them”

    BIRGing and CORFing come from a fan base that identifies with the team.  Outside of die-hard fans, it takes a deliberate marketing plan to develop a fanbase that BIRG’s or CORF’s.

    Do you have that plan?

    “Looking for more resources for finding success for your program?”