Like it or not, as a coach or administrator, you are selling something. You are selling yourself, your plan, your vision and your next course of action. You want people to “buy in”. Keep this important fact in mind; people love to buy but they hate to be sold.First, listen. Listen to learn about what your people want. Then, you can provide what they want to buy and you can do so in the manner in which you choose to present it. How will what you are selling help me get what I want, coach?